Learn why consumers choose one business over another

A live webcast series

11.2 | 11.9 | 11.16
#WHYTHEBU Y

Join us for an exclusive 3-part live webcast series and discover:

• The "why" before consumers' purchasing decisions
• How to increase your chances of consumers choosing your business


The Why Before the Buy: 3-part webcast series

hosted by Jeff Biesman, Vice President of CAR Marketing for YP.

In our recent Thrive Analytics/YP study, The Why Before the Buy, we uncovered the “why” that comes before consumers’ purchasing decisions. Now, we’re bringing those to you with a variety of guest experts who will teach you how to use digital marketing to win more customers.

Ramon Ray
Small business entrepreneur, best-selling author, and journalist.
Julie Neumark
Senior Manager, Content Marketing, YP
Rich Maraschi
VP, Presence & Marketing Automation, YP

Webcast 1: Improving Your Online Presence

Wednesday, November 2nd
11am PT/2pm ET

Topics Include:

• Mobile friendly websites
• Business profiles
• Video content
• Social Media

Jeff Chew
Executive Director, SEM Business Management, YP
Jessie Hochhalter
Sales Strategy and Enablement at Google
Chris Hoag
Senior Account Manager, Bing

Webcast 2: Winning Customers with Search Engine Marketing

Wednesday, November 9th
11am PT/2pm ET

Topics Include:

• How mobile changes everything
• Social media in advertising
• How consumers search
• Delivering a personalized
experience

Megan Stillerman
Vice President Reseller Client Services , Verve
Jason Uechi
Director of Engineering – Mobile Labs, YP
Frank Cifelli
Director of Product Marketing, YP

Webcast 3: Building Your Brand with Mobile Ads

Wednesday, November 16th
11am PT/2pm ET

Topics Include:

• Location intelligence
• Audience Segments
• Knowing what your ad is
supposed to accomplish
• Best practices

Everyone who attends Is entered to win $4,500 worth of FREE advertising with YP!* Winner will be announced on Small Business Saturday, 11/26.

Don’t miss your chance to learn more about The Why Before the Buy. Space is limited. Save your spot now.

Small Business Saturday